Take aim – it’s time for Brave

We’ve been anticipating the arrival of Brave, the new Disney Pixar animated film, since earlier this year. Tomorrow evening, it’s the European Premiere as the closing event of the Edinburgh International Film Festival.

Our friend Kristi poses with Merida from Brave

Brave Movie publicity in the States

Since we heard that Visit Scotland was encouraging Scottish Tourism businesses to find ways to create a tie-in with the film, we’ve been wondering how best to achieve this from our base as a holiday cottage in the middle of Edinburgh. Aside from donning a Merida wig and offering our visitors a warm welcome when they arrive, what should we do?

Last week at the Royal Highland Show we noticed that Bartlett’s foods were offering an opportunity to visitors to their stand to try their hand at some target practice with toy crossbows and longbows, and our son was eager to have a try.

Target Practice - Brave the Movie

Target Practice - Brave the Movie

We’re heading to the premiere tomorrow night to find out what its all about – maybe this will spark some ideas for a tie-in. In the meantime, the film goes on general release here on 3 August 2012 (revised date). As Craigwell Cottage is just a short walk from the Edinburgh OMNI Centre our guests will be able to stroll over there to see it.

PS – we really enjoyed the film!

Scottish Premiere of Brave the Movie

Family visit to the Scottish Premiere of Brave the Movie

Brave the Movie - donning the 3D shades

Guessing we didn't look so cool in those 3D Glasses!

Brave Movie Stars on stage at Edinburgh Festival Theatre

Stars of the Movie, Brave on stage at Edinburgh Festival Theatre

Anything to add?