We’ve been anticipating the arrival of Brave, the new Disney Pixar animated film, since earlier this year. Tomorrow evening, it’s the European Premiere as the closing event of the Edinburgh International Film Festival.
Brave Movie publicity in the States
Since we heard that Visit Scotland was encouraging Scottish Tourism businesses to find ways to create a tie-in with the film, we’ve been wondering how best to achieve this from our base as a holiday cottage in the middle of Edinburgh. Aside from donning a Merida wig and offering our visitors a warm welcome when they arrive, what should we do?
Last week at the Royal Highland Show we noticed that Bartlett’s foods were offering an opportunity to visitors to their stand to try their hand at some target practice with toy crossbows and longbows, and our son was eager to have a try.
Target Practice - Brave the Movie
We’re heading to the premiere tomorrow night to find out what its all about – maybe this will spark some ideas for a tie-in. In the meantime, the film goes on general release here on 3 August 2012 (revised date). As Craigwell Cottage is just a short walk from the Edinburgh OMNI Centre our guests will be able to stroll over there to see it.
PS – we really enjoyed the film!
Family visit to the Scottish Premiere of Brave the Movie
Guessing we didn't look so cool in those 3D Glasses!
Stars of the Movie, Brave on stage at Edinburgh Festival Theatre
The Edinburgh International Film Festival is now firmly established in the calendar as taking place in mid-June each year. Films are screened in many venues throughout the city, with the focus being on The Filmhouse, but this year the Edinburgh Festival Theatre was the venue for the opening event. A red carpet event earlier in the evening set the scene, but for the general public, the first event of the 2010 Festival was a screening of The Illusionist, an animation directed by Sylvain Chomet.
I had read a preview of the movie, and as the centre piece of the movie is the City of Edinburgh itself, I was eager to go along to see how my home city had been depicted.
I shall leave film critics and reviewers to the technical details and simply say that I loved it. I shall want to see it many times over to catch little details I have missed, and I’m sure that the stills from the film will become popular motifs gracing postcards of the city and used to advertise Scotland as a destination. That sounds like I am belittling them, and this is not the case – they are rich in detail and beautifully drawn, but the nature of animation lends itself to use in that way. I shall buy the DVD as soon as it is released and put it in Craigwell Cottage for my guests.
This evening as I returned home after the event, I was seeing Edinburgh through different eyes, and I thank M. Chomet for opening up new vistas for me. I wonder when the big curly lampposts disappeared from Princes Street? I caught glimpses of them in the movie and was transported to the Edinburgh of my childhood. It even made me nostalgic for the Jenners of old – in the days when it was an independent Edinburgh institution.
If you’re thinking about attending the Edinburgh International Film Festival in future years, be sure to take a look at Craigwell Cottage to see if we might suit your requirements for accommodation. We’re within walking distance of The Festival Theatre, and at the opposite end of the city centre from The Filmhouse.