On the evening our conditional offer was accepted we started to draft up a website which we will use to market the property. Is it sufficient to use www.2edinburgh.com for this purpose? I’ve set up a subdomain www.craigwell.2edinburgh.com for the purpose – is this attractive enough?
We also need to think about our strategy for marketing. It’s a fantastic property, and ‘ticks all the boxes’ for self-catering properties.
- It has PARKING adjacent to the property inside a gated courtyard.
- It has TWO BEDROOMS and will be furnished to sleep 4 – one double and one twin room
- It has a shared garden to the rear of the property which is accessed by climbing very steep steps which reach up past the roofs of the townhouses opposite, but when you get up there it’s worth every step. Phenomenal VIEWS over Holyrood Palace, Holyrood Park, Salisbury Crags, and down to East Lothian.
- It is within easy walking distance to Holyrood Palace, The Royal Mile, Dynamic Earth, The Scottish Parliament and Edinburgh City Centre
We need to think about:-
- Listing the new property on VisitScotland.com in lieu of our current holiday rental property, Sandcastle-in-the-City
- Working out which ‘free listing’ sites are worth listing on
- Contacting the staff at AboutScotland.com to see if they’d be interested in taking us on now that we have an interesting and unusual property to rent and not just a ‘run of the mill’, albeit luxurious one-bedroomed property.
- Are there ‘cottage’ sites which we could advertise on, given that we’re going to call the property Craigwell Cottage and it is a semi-detached cottage style property?
- What are the key attractions close to the apartment which would be of most interest to potential guests.
- Getting good photographs taken.
- Letting the guests who’ve already advance booked Sandcastle-in-the-City know that we’re offering them a superior property for their stay, but also accepting that they may have definite reasons for staying in the New Town rather than the Old Town.